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Looking for a hot business idea?
If you've been reading this newsletter for a while, you know that one of the central tenets of the "IMC philosophy" is this:
If you're thinking about starting an online business, you should base that business on your own personal skills or interests.
In my experience, people who build their business around their own personal passions or experience almost always tend to achieve more success FASTER than people who don't.
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It makes sense when you think about it...
If you're not passionate about what you're doing, you simply won't find it as enjoyable -- and you'll be less likely to succeed.
On the other hand, people who follow their passions are the ones who are most motivated to stick with their businesses and do the work necessary to grow and improve them.
That being said, I sometimes get emails from subscribers who tell me, "But I don't HAVE any unique skills or interests!"
To them I say, "You're not looking hard enough!"
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